Species is the proposed spatial component of the Club Transmediale branding. The installation uses VR and architectural displays of the participant’s headset to create a generative AD campaign. The campaign is to be displayed throughout Berlin. In the VR experience the three typographic forms are reimagined as living digital species. Using A.I., the forms are giving their own set of unique behaviors. The participants experience is made further immersive with a reactive VR audio component.
Yebin Chung (Model)